Hello world,
I am Jenna Lawrence,
UX researcher
& designer
I am a researcher and interaction designer, Design Thinking and designops educator and certified cloud practitioner with over 16 years of professional design experience in industries ranging from small to large business, non-profits, finance, Canadian government, natural resources, and entertainment.
In 2008, I graduated with an advanced diploma in interaction design from Algonquin College of Applied Arts and Technologies.
My specialties include research and usability initiatives, user–focused product design, and design system programs for search based threat hunting and data ingestion across multiple security products and platform services.
In my spare time, I coach teams on Enterprise Design Thinking, DesignOps, project management, design business acumen and digital optimization best practises to empower measurable user–focused outcomes.
I have worked with clients including The Federal Government of Canada, Canadian Imperial Bank of Commerce, The Canadian Real Estate Association and others.
Above: Hands The Family Help Network
Heuristics Assessment, Future State Mock-ups and AI-based Virtual Agent Implementation
Design Thinking is a best in class design methodology that I leverage to drive action by uniting diverse teams and delivering on user focused outcomes. It empowers our teams to create a safe space for alignment, iteration, co-creation, evaluative research, and ultimately helping us staying relevant.
User first approach
Real world scenarios
Empathize in context
Discover needs
Listen for feedback
Create
Communicate & share
Prototype & test
Outcomes
Unite as a team
Find alignment
Knowns vs. unknowns
Roadmapping
Documentation
Redlining
Developer sync and hand off
Ongoing design support
Interested in connecting with me regarding opportunities to work together? Have a quick question only a designer can answer? Connect with me on LinkedIn or send me a quick email.
LinkedIn: https://www.linkedin.com
Email: artistjenna@gmail.com
“I think Jenna does a good job. I especially appreciate her focus and how she likes to organize her work. Jenna will hold sync up meetings on her work with key stakeholders before her delivery which I think is really really good to make sure we aren’t going the wrong way. I think she brings a level of excitement and passion to those meetings, showing of her designs and really shows an appreciation for our product direction. I like how she digs in and gets invested in what we want to do for our customers.”
—Nathan Sherwood, Security Software Developer
“Thanks a lot for being very detail oriented and dedicated. What I like about working with you is you pay attention widely to different aspect of the flows and you will do your best to understand each and every part of the task and document your findings which then can be used further in the future. You take ownership of your work and move it forward with a lot of dedication and effort. Appreciate it.”
—Hamed Minaee, Security Software Developer
“Jenna has been instrumental in leading the Training and Education work stream as part of the IBM DesignOps community over the past several years. Jenna’s ability to go above and beyond her day-to-day responsibilities with this stretch initiative to develop the first-ever IBM DesignOps badging system demonstrates her proven ability to co-design a program that has the potential to improve how design teams across IBM optimize their ways of working, improving productivity, quality, delivery timelines, and overall outcomes.
Jenna’s demonstrated the following abilities:
Thanks for all of your contributions and leadership in forging the way for the practice of DesignOps at IBM.”
—Jenny Price, DesignOps Lead and Manager
“I appreciate you for taking the time to check out my github site. I look forward to connecting with you about my work.”
—Jenna Lawrence
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